Three core service lines plus a focused healthcare practice. Each follows the same combined methodology —
automated baseline, expert manual review, lived-experience testing.
01 · web & digital
web & digital accessibility auditing.
Definition. Comprehensive WCAG 2.1 and 2.2 conformance testing
for websites and complex web applications.
The AI angle. We flag the structural and semantic issues that
block both screen readers and AI crawlers — ensuring your site is optimized for the next generation of
search alongside the audience the law already requires you to serve.
Deliverables. Prioritized issue reports, remediation guidance,
and verification retesting.
Differentiator. Automated tools catch roughly 30% of
accessibility issues. Our human testers catch the invisible 70% — and those are the ones that lose you
users.
typical duration4–6 weeks
team shapeaudit lead + 2–3
testers
cadenceweekly findings
sync
02 · native apps
native app testing — iOS & Android.
Definition. Specialized accessibility validation for mobile
products using platform-specific testing protocols — VoiceOver on iOS, TalkBack on Android, Switch
Control, Voice Control.
The differentiator. Real disabled testers validating real
VoiceOver and TalkBack experiences. This is an underserved gap in the market that we have filled for over
a decade through the A11y App Review program — a body of work that informs every native
app engagement we deliver.
Deliverables. Annotated screen captures, recorded tester
sessions (with permission), platform-specific findings, prioritized remediation roadmap.
typical duration6–8 weeks
team shapeplatform specialist + AT
testers
deliverablefindings + clip
footage
03 · AEO/GEO strategy
AEO/GEO accessibility strategy.
Definition. Strategic consulting that connects your AI content
strategy to your accessibility requirements. Semantic markup, heading hierarchy, structured data — the
foundational elements that allow LLMs to ingest and rank your content accurately.
The focus. The structural overlap between WCAG-required
semantic HTML and LLM-required content structure. The same H1 hierarchy that helps a screen reader user
orient on the page is what helps an LLM understand the page's intent.
Deliverables. Content structure assessment, semantic markup
recommendations, ongoing compliance checklist, remediation paths that improve both WCAG conformance and AI
legibility in a single pass.
Honest about scope. We don't sell SEO. The SEO industry
already owns the AEO/GEO conversation. What we sell is the slice of AEO readiness that is, in fact, an
accessibility problem.
engagement shapeproject audit or
retainer
team shapestrategy lead + content
auditor
deliverablerecommendations +
roadmap
04 · healthcare · focused practice
healthcare accessibility.
A focused practice serving healthcare organizations — patient portals, clinical
workflows, telehealth, member services. Accessibility under Section 508 + HIPAA + ADA together.
The equity argument. Accessibility failures in healthcare
aren't a UX issue. They're an access-to-care issue. We test the actual patient journey with real disabled
testers, not just compliance scans.
engagement shapemulti-month or single
audit
team shapedomain-aware
testers
framework508 + HIPAA + ADA,
together
visit the healthcare page →