accessibility is the newcompetitive advantage.
Not a compliance burden — a market imperative. For the first time, bots now make up the majority of web traffic* — about 57% of page requests in 2025. The same structural work that makes your product readable by an LLM makes it usable by a real person, across every digital touchpoint your customers actually use. Real people. Real testing. Real accessibility.
* Cloudflare Radar: bots surpassed human traffic for the first time in 2025, reaching ~57% of web page requests. Source: radar.cloudflare.com/traffic
the AEO/GEO gap.
As search shifts to AI-driven discovery, inaccessible content doesn't just fail people — it disappears. The structural work that makes content readable for screen readers is the same work that makes it visible to AI. We do both.
if a screen reader can't access it, an LLM can't either.
Semantic HTML, alt text, heading hierarchy, labeled forms — the structural requirements that make a site accessible to assistive technology are the same requirements that make it legible to language models. The hook your SEO vendor is selling. The work only an accessibility practice can actually do.
four ways we work.
web & digital accessibility auditing
WCAG 2.1 and 2.2 testing for websites and complex web apps, combining automated scanning with human review.
explore service · 02native app testing — iOS & android
Real device, real assistive tech, real testers — including the A11y App Review heritage informing every engagement.
explore service · 03AEO/GEO accessibility strategy
Strategic consulting connecting your AI content strategy to your accessibility requirements — same fixes, two audiences.
explore service · 04healthcare accessibility
Section 508, HIPAA, and ADA together — patient portals, clinical workflows, telehealth, and member services, tested against the real patient journey.
explorewe find what tools miss.
Automated tools catch roughly 30% of accessibility failures. The invisible 70% requires human judgment — specialists and testers who use assistive technology every day.
read the methodologyautomated scanning
The baseline 30%, captured fast, so the rest of the budget goes where it matters.
manual expert audit
Auditors with deep WCAG 2.1 and 2.2 fluency walk every flow against platform conventions.
lived-experience testing
Disabled users complete real tasks. The findings that change a product live here.
25 years of UX research. 15+ years of accessibility specialty.
of UX research at gotomedia — the foundation this practice is built on.
of accessibility specialty — research, applied audits, and a decade-plus of industry speaking. Including the A11y App Review program.
the invisible share automated scanners miss. We catch what tools don't.